How Do Men and Women Respond To Colors?

How Do Men and Women Respond To Colors?

Are you using the right colors on your website?

fav-colorMen and women respond to colors differently so you may want to pay attention to your target market instead of your personal choice. We recently did a color update for our client SharpRoofing.com. They discovered that about 80% of their site visitors were women. The problem was that their website was designed with a black background and dark grey….which is not the most appealing for their clients. Check out the before and after pictures:

You can have a website that’s appealing to both men and women visually and with the right content. After deciding on a new color scheme for Sharp Roofing I found some interesting research on colors.

Sharp_Before_Blue.sharpbefore

 

What do you think of the colors on your favorite website? Have you ever been on a site and left right away because of color or the design?

If your site is outdated or you aren’t sure if it appeals to your target market, then let’s talk – no obligation.

Here is the link to the complete color research- there are more diagrams with ages too. Colour Assignment by Joe Hallock.

More on Color:

  • RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
  • BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
  • GREEN is associated with money, nature, animals, health, healing, life, harmony.
  • ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
  • PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
  • WHITE is associated with innocence, purity, cleanliness, simplicity.
  • YELLOW is associated with curiosity, playfulness, cheerfulness, amusement.
  • PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
  • BROWN is associated with earth, nature, tribal, primitive, simplicity.
  • GREY is associated with neutrality, indifference, reserved.
  • BLACK is associated with seriousness, darkness, mystery, secrecy.

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Want even more info? check this infographic from RIPT:
guide to color psychology
A Guide to Color Selection for Designers, an Infographic by RIPT Apparel Custom Tees

 

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andrea hamilton
andrea@youronlinevisibility.com

Andrea has been working with small business owners on their websites since 2010 and has been a business owner since 1992. Andrea's blog posts answer questions that come up from clients and from issues that she and her developers fix on a regular basis. Get in touch if you need help.