1380838172_drink-icontexto-linkedin-web20How do you look on LinkedIn?

Here are some common mistakes made by CEOs and entrepreneurs. There are a few key areas that a lot of people overlook when they set up their profile. I made a  (short) video showing you how to fix up common mistakes. Your LinkedIn profile represents you and your business just as much as a great looking business card. I'll cover these 4 areas in the video and there are bonus tips at the bottom of the page:
  1. Your profile URL
  2. Website links
  3. Adding media
  4. Adding profile background image
I show you exactly how to edit the 4 items in this video.

How can you create and promote content without being a blogger? Here are 10 steps that will help you re-purpose and promote 1 piece of content for your different networks.

Start by thinking about an Awesome List that you can share with your customers. A list is easy to come up with. Most people can commit to reading a list of 5, 10, or even 20 items. Set yourself apart from your competition by taking extra steps for Search Exposure. Creating and promoting valuable content supports your marketing efforts, your business goals, and helps your customers. Search Exposure is a good thing. It's within your reach. It takes time or money. Either way, building your content over time will help your business get more exposure online. Anyone can do this whether you’re a plumber, accountant, or a hair dresser. This is about writing and promoting your Awesome List.

Answers to: How Do I Promote My Business Online?

Your-Website-200x300Your website is a like a big beautiful yacht- most of the fun happens when you launch it and keep it moving.
  • Your website deserves to be promoted and moving forward.
  • Do you have content that will help your customers?
  • Will your customers understand your purpose and your value?

Promoting your website is not a project because a project has a beginning and an end. Just like your business; you start it…and keep working on it. But that’s the fun part- building, changing, adapting, and growing.

Anyway, now that your website is up and running you might be wondering how the referrals and the money will start rolling in. Part of it is related to your content and then we talk about how and where to promote your business. Social media has a lot to do with it.

There are ways to bridge your offline networking with your online presence. By offline I mean when you meet people in person, when you attend or host events, plus your day to day contact with customers.

Note: this is a long post, there are short sections and each has resource links that I think you'll like.

Great Content and How You Can Deliver it- here we go...

I had a great time meeting a group of Seattle area interior designers at the Duralee showroom. One of the things we talked about was how to create a mood board. I tried out a couple mood board sites and I really likes Mural.ly but  Olioboard was cheaper. My first try was a whitebard for visual ideas, it's  Mural.ly and I created this little mood board.I've never done it so I took a stab, everything has a learning curve. Mural.ly is free for 2 murals, for 30 murals it's $29 mo, and there's a business level. I'm not sure if 2 is the total or if that's 2 per month. youronlinevisibility.1394838768006 The next one I wanted to try out is Olioboard.com so I tried out a few images and decided it was pretty simple.